If you’re a small business owner and haven’t yet considered using an online Customer Relationship Management (CRM) to help you build a loyal customer base now is the time. According to a recent report from Software Advice, with so many free options available there's no reason to not use a small business CRM to manage your business. A shocking 73% of small businesses have no process for re-engaging leads after an initial sale and this can definitely impact your business. With the explosive growth in social media, capturing and organizing customer interaction data is essential to thriving in today’s online marketplace. The statistics below tell the tale of the tape, and if companies wait too long to adapt to the social nature of customer interactions, they aren’t going to last long in the ring.
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