Obviously for us at Insightly, seeing these articles is like preaching to the choir. We're always happy to see educational information on the benefits of CRM for small businesses. Anything that helps people migrate from managing customer information in spreadsheets and email is a good thing!
Why Your Small Business Needs a CRM (Forbes) reviews why CRM is probably one of the most valuable systems that any small business can implement. Studies show that companies that fully utilize a CRM (and using it daily is key!) can increase sales by 29%.
In a similar vein, Score More Sales covers 3 Ways to Increase Revenue with CRM and advises on how to tackle the main barriers to successfully using a CRM - cost, complication and how to get your sales team to use a CRM. This article ends with --'What are you waiting for? Millions of SMBs have been holding back, but
the advent of more cost-effective and intuitive tools means fewer
barriers and much less risk to getting started with CRM.'
Amen. We couldn't have said it any better.
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