Monday, 8 April 2013

Forbes Article: How Manchester United F.C. May Have Lost This Small Business Thousands

Gene Marks, a contributing reporter to Forbes, wrote an article about a negative customer experience with a cab company in London.  The upshot of the article is that a company that Gene's family had used for over 20 years, lost them as a customer due to a negative experience with one employee.  It's a great example of how a customer relationship management solution might easily prevent such an incident by showing a customer’s history of loyalty to the company.  If your small business is considering a move from tracking customers in spreadsheets and email, read the full article to find out why migrating to a customer relationship management system is a no-brainer.


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