Gene Marks, a contributing reporter to Forbes, wrote an article about a negative customer experience with a cab company in London. The upshot of the article is that a company that Gene's family had used for over 20 years, lost them as a customer due to a negative experience with one employee. It's a great example of how a customer relationship management solution might easily prevent such an incident by showing a customer’s history of loyalty to the company. If your small business is considering a move from tracking customers in spreadsheets and email, read the full article to find out why migrating to a customer relationship management system is a no-brainer.
No comments:
Post a Comment