Thursday, 4 April 2013

Acumen Learning Mentioned in New York Times

Mike Wright from Acumen Learning was interviewed for a recent article in the New York Times -- Businesses of Various Sizes Find Customer Relationship Help. The article covered the difficulty that many small businesses have with choosing and implementing CRM systems. Many small businesses don't need a lot of the bells and whistles that exist in some expensive CRMs, but prefer to use applications that are easy to use and can be implemented quickly and easily without IT support. The good news, according to the article, is that small businesses really started to use CRMs in greater numbers about five years ago. Below is the excerpt on Acumen Learning:

Acumen Learning, a training company in Orem, Utah, with 18 employees and $5 million in revenue, uses Insightly because it is flexible, said the company’s marketing director, Mike Wright.

“Big business C.R.M. systems tend to dictate your processes — how you will prospect someone and get them in the system,” he said. With Insightly, Mr. Wright said he can design and modify the processes his company uses. “We wanted to add two additional steps to our sales process, and it was changed overnight,” he said. He uses Insightly’s Advanced package, which costs $49 a month.

If you want to learn more about how Acumen Learning is using Insightly, check out their case study.

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