We've just finished writing a concept guide for Insightly. It goes through the different data types that can be stored in Insightly, and some of the use case scenarios. It also has a helpful 'Getting Started' section that details how to import data into Insightly, and how to customise it to your needs.
You can get a PDF copy at http://insight.ly/InsightlyForGoogleAppsConceptGuide.pdf
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